Programmes

The Professional Certificate in New Retail Strategy is a comprehensive four-day programme designed to empower retail leaders to bridge the gap between traditional high-street operations and the modern digital marketplace.

Strategic Retail Evolution

In an increasingly competitive landscape, ‘New Retail’ has become a fundamental requirement for commercial success. This programme provides a clear roadmap for professionals to integrate physical shopfronts with online efficiency, ensuring long-term business sustainability and enhanced customer loyalty.

Core Curriculum Pillars

The syllabus is strategically structured into three key areas of expertise:

– Omnichannel Marketing & Sales Strategy: Transition from fragmented sales channels to a unified customer experience. Learn to synchronise marketing efforts so that customers enjoy a seamless transition between your digital platforms and physical locations.– Best Practices for O2O (Online-to-Offline): Master the logistics and marketing tactics required to drive digital traffic into physical stores. This module focuses on practical implementation to increase footfall and optimise in-store conversion rates.– Managerial Coaching Skills: Beyond technical strategy, the course emphasises leadership. Participants will acquire modern coaching techniques to motivate staff, enhance team performance, and lead the human element of digital transformation.

Target Audience

This certification is specifically tailored for individuals responsible for driving growth and overseeing operations, including:– Retail Supervisors seeking career advancement into senior management.– Managers tasked with modernising existing store operations.– Business Owners looking to scale their brands using robust O2O models.

Schedule & Logistics

The training is delivered over a total of four days, typically divided into two intensive two-day blocks. This modular structure allows participants to begin applying new concepts within their workplace between sessions.

– Duration: 4 Days Training Programme– Venue:  Tunku Abdul Rahman University of Management and Technology (TAR UMT)– Funding: Fully HRD Corp Claimable

Accreditation & Partnerships

This programme is a prestigious collaborative effort between TAR UMT and SH Retail Academy, supported by the London Examinations Board.

 – Employer Benefits: As an HRD Corp Claimable course, companies may utilise their levy to fund professional development for their workforce. – Professional Recognition: Successful graduates will be awarded a certificate endorsed by the Association of Certified Professionals (ACP).